Every project is unique, but this represents a typical schedule from design to launch.
To begin
Signed proposal & estimate returned with 1/3 deposit
Creative Brief completed by client & reviewed by KWALL
Assets (logo, sample photography, etc) provided by client
Calendar created by KWALL and agreed upon by client
Weeks 1-2
Meeting (in-person or phone) to review creative brief
Wireframe creation, presentation & approval (in-person if local)
Weeks 3-4
Initial design (typically homepage)
Client engages photographer if necessary
Copywriting begins if applicable
Get on developer’s schedule
Weeks 5-7
Revise and finalize initial design direction
Design other templates or unique pages
Meet, review, revise and approval of all templates
All photography & content should be delivered by the end of week 6 (in the event design and/or development goes faster than expected we could begin inputting content early which is why this isn’t due later)
Week 8-9
Code HTML templates & test
Weeks 10-12
WordPress development
Week 13-14
Build out site with content already provided by client at week 5 (photos, text, sitemap)
Week 15
Internal site review, re-test across browsers and devices, content and layout tweaks (particularly to mobile devices)
Week 16
Wiggle room of one week for anything that takes longer than expected or changes in the schedule
Launch when ready (allow up to 2 days for DNS to propagate if we need to point URL to new hosting space)